Zero Plastic. Zero compromise.

Wool Gilets - PureFleece Merino
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Merino Wool Quarter Zips
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Merino Wool Fleece Jackets
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Change your fleece for good.
Reviews
Nothing beats Nature

Discover the many Advantages of Merino Wool
Discover the unparalleled features of Merino Wool that make this fabric the No.1 choice for high performance outdoor wear.
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Hiking in PureFleece Merino
Ultra Long Distance walker Nigel Olden weighs up the pros of his Woolf PureFleece® merino wool mid layer as he trains for the 3,000km Hexatrek.
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Riding in PureFleece Merino
By horseback from John O'Groats to Land's End is not a journey for the fainthearted and Woolf PureFleece® will be supporting Kate McMorris and Marilyn as they negotiate all 1,300 miles.
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Wool vs Polyester. Why natural is best.
Why we insisted on zero plastic or polyester when we set out to create the very best fleece.
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