Surviving Extremes: John Hudson FRGS
Discover why the British Military's Chief Survival Instructor chooses wool every time.
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Out in all weathers: The Exmoor Rangers
Exmoor Ranger Charlotte Wray on the work that keeps one of England's last true wild places alive.
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Microplastics in the Ocean - the hidden crisis
From fleece to food chain, Marine Biologist Dr Richard Kirkby explains the hidden crisis.
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The New Performance Standard: Why Wool Wins
Explore why 100% merino wool mid-layers outperform synthetic fleece. Dynamic breathability, thermal comfort, and stop-go sports performance explained.
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What is Merino Wool? A comprehensive guide to this natural wonder.
Discover the unparalleled features of Merino Wool that make this fabric the No.1 choice for high performance outdoor wear.
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Hiking in PureFleece Merino
Ultra Long Distance walker Nigel Olden weighs up the pros of his Woolf PureFleece® merino wool mid layer as he trains for the 3,000km Hexatrek.
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Riding in PureFleece Merino
By horseback from John O'Groats to Land's End is not a journey for the fainthearted and Woolf PureFleece® will be supporting Kate McMorris and Marilyn as they negotiate all 1,300 miles.
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Wool vs Polyester. Why natural is best.
Why we insisted on zero plastic or polyester when we set out to create the very best fleece.
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