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MERINO FACTS

Merino. Natures super fabric

Way softer and finer than regular wool, discover why this wonder fibre outclasses any synthetic material, with near magical qualities of warmth, comfort and durability.

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Merino Origins

Our Merino Wool is grown by Merino sheep that graze the highlands of Australia and South Africa, where they can withstand temperatures ranging from -20 C° up to +35 C°.

With contemporary spinning technology and fibre treatments, merino wool makes extraordinary natural fabrics that perform way beyond materials such as cotton or synthetics on all fronts.

The Merino in Purefleece® is made from lambswool only, which means that the wool comes from the first shearing of a lamb at around seven months old. Merino lambswool in particular is extremely soft and gentle to the touch.

All our Merino Wool is mulesing free, from accredited farms that respect the "five freedoms" of animal welfare, which are freedom from hunger, discomfort, fear, pain, and the ability to express normal behavior.

We're proud that all PureFleece® garments carry the Woolmark logo, a symbol of quality for Pure New Wool. Only licensed manufacturers who meet strict performance standards are permitted to use it.

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Merino: Key properties

Thermo - Regulating

Forms a micro climate around your body, allowing your skin to breathe.

Cooling

Absorbs your body’s vapours then
evaporates them to keep you cool.

Warming

The natural crimp traps body heat in air pockets keeping you warmer for longer.

Odour Resistant

Moisture is bound within fibres, so unavailable to the microbes which cause body odour.

Itch free

At only 20 microns, each fibre is so fine it simply bends softly against the skin

Washable

The naturally protective outer layer of each fibre prevent stains from being absorbed.

Quick Drying

A surprisingly fine fabric, that releases water easily and drying quickly.

Wrinkle Resistant

The natural elastic properties of
the merino make it extremely wrinkle resistant.

Durable

6 times stronger than cotton, each fibre can bend back onto itself over 20.000 times without breaking.

Non Allergenic

Research has shown that wearing merino wool reduces adult and infant eczema symptoms.

Water Resistant

The structure of merino is resembles overlapping tiles on a roof that contain a waxy coating called Lanolin, which repels water.

Fire Resistant

Merino wools remarkable flame retardant properties are due to high nitrogen content (14%) combined with a high relative moisture content.

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