What Woolmark certification actually means
Woolmark certification means a garment's wool content and quality have been independently tested and verified.
Read more
Mulesing-free Merino: what it means and why we insist on it
PureFleece® is made exclusively from mulesing-free Merino.
Read more
What does "made purely in Britain" actually mean?
PureFleece® fabric is woven in Yorkshire and every garment is made purely in Britain.
Read more
Where PureFleece® actually comes from
Made purely in Britain, from mulesing-free Merino woven in Yorkshire, with Official Woolmark Certification.
Read more
Is Merino Wool itchy? The 20-micron difference explained
Itchiness comes down to fibre diameter, not the fact that a garment is made of wool.
Read more
Woven vs Knitted: Why It matters for durability and warmth
PureFleece® is woven, not knitted - a slower process that gives a denser, more durable fabric.
Read more
Merino wool vs synthetic fleece: What's actually warmer?
Gram for gram, Merino wool insulates better than polyester fleece and manages moisture far more effectively.
Read more
Are you breathing In microplastics from your own fleece?
Synthetic clothing and textiles are the single biggest source of the microplastic fibres found in the air around us at home.
Read more
Is 'recycled' polyester actually more sustainable than virgin polyester?
How testing across 51 garments from major outdoor and sportswear brands found that recycled polyester sheds around 55% more microplastic fibres than virgin polyester.
Read more
Why outdoor wear shouldn't be made of plastic
Polyester and plastic has come to the end of its life as a suitable outdoor fabric. Discover why.
Read more
Surviving Extremes: John Hudson FRGS
Discover why the British Military's Chief Survival Instructor chooses wool every time.
Read more
Out in all weathers: The Exmoor Rangers
Exmoor Ranger Charlotte Wray on the work that keeps one of England's last true wild places alive.
Read more
Microplastics in the Ocean - the hidden crisis
From fleece to food chain, Marine Biologist Dr Richard Kirkby explains the hidden crisis.
Read more
The New Performance Standard: Why Wool Wins
Explore why 100% merino wool mid-layers outperform synthetic fleece. Dynamic breathability, thermal comfort, and stop-go sports performance explained.
Read more
What is Merino Wool? A comprehensive guide to this natural wonder.
Discover the unparalleled features of Merino Wool that make this fabric the No.1 choice for high performance outdoor wear.
Read more
Hiking in PureFleece Merino
Ultra Long Distance walker Nigel Olden weighs up the pros of his Woolf PureFleece® merino wool mid layer as he trains for the 3,000km Hexatrek.
Read more
Riding in PureFleece Merino
By horseback from John O'Groats to Land's End is not a journey for the fainthearted and Woolf PureFleece® will be supporting Kate McMorris and Marilyn as they negotiate all 1,300 miles.
Read more
Wool vs Polyester. Why natural is best.
Why we insisted on zero plastic or polyester when we set out to create the very best fleece.
Read more