Every PureFleece® piece is designed to hold up on the hill, not just look good leaving the shop. Working alongside the people who spend their weekends and their nights out in the worst of it gave us feedback no lab test can replicate. It also means we get to give something back to the teams who keep the mountains safe for the rest of us.

The team at Torridon

We worked with Torridon Mountain Rescue Team, based in Wester Ross. Their patch runs from Achnasheen in the east to Applecross in the west, and from Kinlochewe in the north down to Lochcarron in the south - a stretch of Highland terrain that includes 17 Munros, among them the Torridon triptych of Beinn Alligin, Liathach and Beinn Eighe, Scotland's first National Nature Reserve.

Like every Scottish Mountain Rescue team, Torridon MRT is entirely volunteer-run, on call 365 days a year, 24 hours a day, in all weather. The team averages 20 to 30 call-outs annually, operating out of a rescue centre they built themselves in Torridon village. It is exactly the kind of landscape, and exactly the kind of team, PureFleece® is made for.

Scottish Mountain Rescue, then and now

Scottish Mountain Rescue began life in 1965 as the Mountain Rescue Committee of Scotland, set up to coordinate the volunteer teams that had started forming across the Highlands through the 1960s. It became Scottish Mountain Rescue, a registered Scottish charity, in 2014. Today it represents 26 of Scotland's 28 civilian mountain rescue teams.

Every one of those teams is made up of unpaid volunteers, around 850 of them in total, dropping tools at any hour to head into terrain most people only see from a car park. In 2025 alone, teams responded to 798 incidents and 1,270 call-outs, giving up 39,229 hours during those call-outs and well over 85,000 hours in training on top of that. Six in ten of those incidents involved mountaineering, everything from a slip on wet rock to a walker overdue and lost in cloud.

Why it matters

None of this is abstract for anyone who's stood on a Munro summit with the weather closing in. The reason Scotland's mountains and glens are places people can genuinely enjoy, not just admire from a distance, is that there's a team like Torridon's within reach if something goes wrong. That safety net is entirely voluntary, entirely unpaid, and entirely why we wanted Woolf to play a part in it.

£1 from every sale goes to Scottish Mountain Rescue, supporting all 26 teams who make it possible to keep going back to these landscapes.